Best in Show, launched by The Digital Hub in March 2010, is a competition for final-year creative students, who were invited to submit samples of their work to The Digital Hub for assessment by a team of digital media industry experts. Almost 80 students responded to the call and submitted a wide variety of work. Winning entries were chosen in five categories: Animation; Film and Video Production; Graphic Design / Visual Communications; Interior Design, and Multimedia. All category-winners were offered a two-week work placement in a high-profile digital media company. In addition, the five winning entries went forward for an online public vote, and the winner of that received a prize of €1,000.

For the companies involved in the competition, it gave them an opportunity to assess current levels of graduate skills, and the chance to link in with people who will potentially dominate digital media innovation in future years. Best in Show is a way of connecting creatives to digital enterprise.

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