Digitise the Nation 17th – 21st of May 2010 - The Internet and Business in Ireland today

The Internet is affecting almost every aspect of our daily lives – how we learn, travel, and even watch TV. The Internet is also changing the way we do business. The Irish Internet Association (IIA) is the professional body for those conducting business via the Internet from Ireland. The aim of the Association, which is located in The Digital Hub, is to Connect, Inform and Promote and further to this the IIA are hosting a national campaign called 'Digitise the Nation' for the Internet Industry in Ireland from 17th – 21st of May 2010. There are many events taking place during the week that show everyone how the Internet can be used to communicate with friends and family, transact business-to-business and business-to-consumer. There are a number of themes during ‘Digitise the Nation’ week including ‘Connectivity’ and ‘Entrepreneurship’.

Here Stephen Brennan, Director of Marketing and Strategy at the Digital Hub Development Agency talks about how consumers are using the Internet in increasingly large numbers to purchase products and services and how Irish business and entrepreneurs should take advantage of the Internet to invent and/or expand a business.

For further information on Digitise the Nation go to www.iia.ie